MEET Jordan

Hello, Gorgeous! 
Welcome to my little corner of the internet. 
Whether you are a bride, a momma, or a creative entrepreneur I hope you will find this as an inspiring place. So grab a glass of wine or the coffee you have re-warmed more than once today, kick up your feet, and stay awhile! I am so happy you are here! 

Introducing The New Ever After Planning Brand!


Ever After Planning Weddings + Events

Photo Credit | Lindsey Kay Photography

Welcome To The New Ever After Planning Brand!

Over the past few years in business, we have grown and changed in so many ways. The vision, direction and ideas I had for this business then, are not the same as they are now. The events we have planned, the couples we have worked with, and the experiences we have been through have all shaped who we are today as a company. Changes were inevitable. That is why I am so excited to release this brand refresh to you, and it is only fitting that it occurs on our brand birthday!

Ever After Planning Weddings + Events

Photo Credit | The Verdant Photographer

I am sure you all have questions, and I hope that I can answer them for you! The biggest of which is probably…

What is changing?

The simple answer, everything and nothing! With the new logo, website, and blog we finally truly feel “at home” with our online presence. The blog is going to be about so much more than weddings and wedding planning. When you join the family as one of our couples, you are more than just another event to us. We truly care about you, your family, and your lives. Therefore, the blog is going to feature tips about home ownership, parties, parenthood, recipes, and just life in general. I want the blog to be a place that you can continue to come back to even after you have said I do.

Our packages are being slightly restructured. After a few years in business, we have tried to do things a ton of different ways. We have finally ironed out what works not only for us, but works best for our couples.

The one thing that is not changing is the experience that you receive as an Ever After couple. You will still receive the same attention to detail, and work from us that has earned us countless 5-star reviews and awards. That is not changing.

Why the new logo?

If you have been following along with us for a while, you know that our logo has had a few different faces. What I had initially in the business was a gorgeous logo created by a dear sweet friend of mine. As time went by, and the brand evolved, we needed something that fit a bit more. That logo, while gorgeous and fitting at the time, was actually a $5 purchase from Etsy. This was great at the time of the season we were in of business, but, as time went on we knew that we needed something different.

Good branding is such an investment, but worth its weight in gold. I will never forget a few weeks ago when I was working a wedding day in Rockford with my hubby and we went out for lunch. We walked downstairs from our venue and into one of Rockford’s newest restaurants, Taco Bettys and on the inside wall, there was a huge, gorgeous, wall with calligraphy displayed. I looked at Sean and said “Whoever did that, I have to have them create my logo” After a good Instagram hunt and stalk, I found Ciara of Stem + Flourish. Working with her was a dream come true. She sent me over a few sketches, and I immediately knew, that the way I felt about the brand and business as a whole, had finally been captured. Simple, yet romantic, Elegant, and timeless.

Ever After Planning Weddings + Events

My heart swoons every time I look at that gorgeous hand lettering right there. 

Why The New Website?

This goes hand in hand with what I wrote about the logo. It was just a slow evolution of finally feeling at home. I tried really really stinkin hard to do my web design by myself yall. For years, I struggled behind my computer creating websites that I poured countless hours into, to just wind up feeling “okay” about them. I was never satisfied. I never felt like what I was creating was representative of how I wanted couples to feel when they visited the page.

Ever After Planning Weddings + Events

What Can We Expect Next?

We will continue to work with our 2018 couples to create gorgeous events that we can not wait to show you. You can expect a ton of blogging, focusing not only on weddings, but life in general! From documenting our upcoming vacation and offerings tips and tricks about vacationing (especially with kids) to recipes, and just more lifestyle content in general. I would love for you to sign up for our newsletter! We share so much love to your inbox and I would be honored to pop into your inbox from time to time!

Ever After Planning Weddings + Events

Now, The Fun Part!

Ever After Planning Weddings + Events

I have the most amazing giveaway for you to celebrate this launch. Four lucky winners will be chosen to win 1 of the following…
1. A Plum Pretty Sugar Robe
2. A Kate Spade Crossbody Purse
3. 1 Set Of Table Numbers From Marry Grams
4. A $25 Starbucks Gift card

The giveaway will end August 5th At 11:59 PM CST and the winners will be announced via email + social media!

Brand Launch Giveaway

Comment below and tell us what you think about the new brand, and tell us which prize you would most love to receive!

Thank you for supporting us and coming here today to celebrate this launch with us!

Ever After Planning Weddings + Events | First Look






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  1. Alexandria Mahan

    July 31st, 2017 at 1:50 pm

    Hi Jordan!

    Your new brand is absolutely adorable and so well put together!! I couldn’t be more proud of you and incredibly happy and blessed to have you as my wedding planner! You’re doing nothing but going up in the wedding industry! Keep shining, and once again congratulations on the new website and branding! I honestly wouldn’t mind any of the gifts- but the robe would be so cute to be photographed in before the wedding!

  2. Candice

    July 31st, 2017 at 1:59 pm

    It looks amazing Jordan! So excited for you!!

  3. Jaclyn

    July 31st, 2017 at 2:03 pm

    Congratulations!! I am so excited to read the new blog!! You girls work so hard and everything you do is so absolutely gorgeous! Can’t wait to see what is next!

  4. Sarah varju

    July 31st, 2017 at 2:19 pm

    Girl this is amazing! You are such an boss lady inspiration! If I were chosen I would love the Kate spade bag! You are a natural when It comes to all of this!! So processional! You go Girl!

  5. Tamara

    July 31st, 2017 at 2:25 pm

    Love the new look! That Kate spade cross body is calling my name 😉😍💕

  6. Meredith Skala

    July 31st, 2017 at 2:44 pm

    I am so happy and excited for you guys! So far my experience with Ever After has been amazing, and I can’t wait to see what the future has in store for you!

  7. Ana

    July 31st, 2017 at 5:48 pm

    Love the new look! I’m sure it was a ton of work but it’s amazing! 💕

  8. Erika

    July 31st, 2017 at 6:39 pm

    Although I’m not a client of yours, I absolutely love seeing all of your updates you post about! I especially love the picture and video updates on instagram that you do while at a wedding. I really enjoy seeing all of the fun and creative things that couples do on their special day!

  9. Morgan gauthier

    July 31st, 2017 at 10:58 pm

    This is a great step for your business. So happy for you Jordan. 💕 I have only heard good things about Ever After Planning.

  10. Blaire

    August 1st, 2017 at 1:43 am

    How exciting for you, Jordan! It’s been so fun to watch you take this journey and find a career where you shine! I’m hoping I may need your planning skills someday soon. 🙂 I just love the robe!!

  11. Megan

    August 1st, 2017 at 4:00 am

    Jordan – your Instagram posts always bring a smile to my face. I love seeing your passion for what you do! I am obsessed with the Plum Pretty Sugar robe and would love to wear it on my big day in September! Best of luck with your new brand – love the new look!

  12. Devin

    August 1st, 2017 at 3:28 pm

    I love that the blog is now going to have other topics! As a new mom I can always get some help in the parenthood field. Also, I love food! (Who doesn’t?!) So the recipes will be an awesome thing as well. And lastly, the new logo is beautiful. ❤️

  13. Paetyn devries

    August 1st, 2017 at 7:32 pm

    So exciting! Happy for you and I cannot wait to read the new blog❤❤❤❤

  14. Megan

    August 2nd, 2017 at 3:01 am

    This all looks so wonderful! I would love to receive any of the prizes, but that crossbody is gorgeous!

  15. Danielle

    August 2nd, 2017 at 3:35 am

    Beautiful logo and site!! Fits your business so well!! Hope I can work more with you in 2018! Also that robe 😍😍😍😍


  16. Valeria

    August 2nd, 2017 at 9:41 am

    I love the new lettering of the brand. Very elegant and eye catching. I love how clean the website looks as well! I’m definitely excited for the Kate Spade crossbody and the table numbers! Can’t decide!

  17. Paige Crump

    August 2nd, 2017 at 4:39 pm

    Love your blog!! And would love to win this!!

  18. Jess

    August 3rd, 2017 at 7:18 am

    Jordan I’m always impressed with your creativity, love and heart you put into everything including your family. The branding is beautiful and elegant as you said. Good going girl!

  19. Jess

    August 3rd, 2017 at 7:23 am

    Also I’d love the beautiful robe!

  20. Gabrielle

    August 8th, 2017 at 6:29 pm

    Jordan, this is truly an incredible website and I love how you explain why you changed it, what to expect and what this means to current and future clients. I had so much fun sharing my rebrand with people as well because it was a reflexion of who I was. Enjoy!

  21. Lindsay

    August 14th, 2017 at 2:06 am

    I love the new logo! It’s always a little nerve wracking introducing your new brand after working so hard to make sure that it tells your story the right way, but this is so classic and timeless. You did a great job! I’d LOVE to be relaxing in that PPS Robe!

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