Welcome To The New Ever After Planning Brand!
Over the past few years in business, we have grown and changed in so many ways. The vision, direction and ideas I had for this business then, are not the same as they are now. The events we have planned, the couples we have worked with, and the experiences we have been through have all shaped who we are today as a company. Changes were inevitable. That is why I am so excited to release this brand refresh to you, and it is only fitting that it occurs on our brand birthday!
I am sure you all have questions, and I hope that I can answer them for you! The biggest of which is probably…
What is changing?
The simple answer, everything and nothing! With the new logo, website, and blog we finally truly feel “at home” with our online presence. The blog is going to be about so much more than weddings and wedding planning. When you join the family as one of our couples, you are more than just another event to us. We truly care about you, your family, and your lives. Therefore, the blog is going to feature tips about home ownership, parties, parenthood, recipes, and just life in general. I want the blog to be a place that you can continue to come back to even after you have said I do.
Our packages are being slightly restructured. After a few years in business, we have tried to do things a ton of different ways. We have finally ironed out what works not only for us, but works best for our couples.
The one thing that is not changing is the experience that you receive as an Ever After couple. You will still receive the same attention to detail, and work from us that has earned us countless 5-star reviews and awards. That is not changing.
Why the new logo?
If you have been following along with us for a while, you know that our logo has had a few different faces. What I had initially in the business was a gorgeous logo created by a dear sweet friend of mine. As time went by, and the brand evolved, we needed something that fit a bit more. That logo, while gorgeous and fitting at the time, was actually a $5 purchase from Etsy. This was great at the time of the season we were in of business, but, as time went on we knew that we needed something different.
Good branding is such an investment, but worth its weight in gold. I will never forget a few weeks ago when I was working a wedding day in Rockford with my hubby and we went out for lunch. We walked downstairs from our venue and into one of Rockford’s newest restaurants, Taco Bettys and on the inside wall, there was a huge, gorgeous, wall with calligraphy displayed. I looked at Sean and said “Whoever did that, I have to have them create my logo” After a good Instagram hunt and stalk, I found Ciara of Stem + Flourish. Working with her was a dream come true. She sent me over a few sketches, and I immediately knew, that the way I felt about the brand and business as a whole, had finally been captured. Simple, yet romantic, Elegant, and timeless.
My heart swoons every time I look at that gorgeous hand lettering right there.
Why The New Website?
This goes hand in hand with what I wrote about the logo. It was just a slow evolution of finally feeling at home. I tried really really stinkin hard to do my web design by myself yall. For years, I struggled behind my computer creating websites that I poured countless hours into, to just wind up feeling “okay” about them. I was never satisfied. I never felt like what I was creating was representative of how I wanted couples to feel when they visited the page.
What Can We Expect Next?
We will continue to work with our 2018 couples to create gorgeous events that we can not wait to show you. You can expect a ton of blogging, focusing not only on weddings, but life in general! From documenting our upcoming vacation and offerings tips and tricks about vacationing (especially with kids) to recipes, and just more lifestyle content in general. I would love for you to sign up for our newsletter! We share so much love to your inbox and I would be honored to pop into your inbox from time to time!
Now, The Fun Part!
I have the most amazing giveaway for you to celebrate this launch. Four lucky winners will be chosen to win 1 of the following…
1. A Plum Pretty Sugar Robe
2. A Kate Spade Crossbody Purse
3. 1 Set Of Table Numbers From Marry Grams
4. A $25 Starbucks Gift card
The giveaway will end August 5th At 11:59 PM CST and the winners will be announced via email + social media!
Comment below and tell us what you think about the new brand, and tell us which prize you would most love to receive!
Thank you for supporting us and coming here today to celebrate this launch with us!